Pi Business Research

Are Crippling SEO Bloopers Lowering The Position Of Your Website On SERPs?

January 30th, 2012 by Team Pi

Have you been performing search engine optimization on your corporate website for quite a few months now, seemingly without result? Well, are you sure that you are not making any of the crippling SEO bloopers that even experienced professionals end up making sometimes? Indeed, these bloopers can be notoriously difficult to detect, until you notice [...]

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Why Blogs Lose Their Charm Without Social Media Connections

January 24th, 2012 by Team Pi

Running a business blog was never easy. You would have to keep track of a ton of factors, such as writing posts of optimum lengths, exercising brevity as much as possible, and making sure the blog had maximum exposure to search engines. And then, once all those steps were taken care of, it was time [...]

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How Local SEO Can Be A Blessing For Owners Of Small Businesses

January 19th, 2012 by Team Pi

Did you know that searches for local businesses now constitute more than 20% of all searches carried out on Google, on a regular basis? And that’s just about searches conducted from computers and laptops. Consider mobile devices, and the percentage will jump to somewhere around 40%. If you have few friends, who happen to be [...]

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What Is The Future Of Digital Advertising?

January 9th, 2012 by Team Pi

Inner workings of the industry can never be understood by us because they are constantly changing. Changes are more common than we actually perceive them to be. Winston Churchill once said, “… this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning” [...]

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Pitfalls To Avoid When Blogging For Your Business (Part – 2)

January 3rd, 2012 by Team Pi

Last time, we discussed 5 pitfalls, which you need to avoid when blogging for your business. This time, we would like to share with you 5 more pitfalls, which you may not recognize as something that can actually prevent your business blog from becoming really popular. Take a look:
1. Not optimizing content as per changing [...]

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An Important Tip For Marketing To Digital Natives

December 26th, 2011 by Team Pi

Reaching out to an audience of 17- 34 year olds can be a difficult task since they were born during or after the introduction of new technologies. Through simultaneous interaction with digital technology, this audience is more informed about its concepts than those who came before them. Since they are so well informed, it is [...]

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Pitfalls To Avoid When Blogging For Your Business (Part – 1)

December 19th, 2011 by Team Pi

Will you believe if someone told you that 95% of blogs started across the globe get abandoned shortly after getting launched? A survey recently conducted by Technorati has proved just that. And let’s not forget, around 30% of those are business blogs. If you Make sure that your business blog does not end up like [...]

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How To Deter Visitors From Posting Vulgar Comments On Your Company’s Facebook Page

December 13th, 2011 by Team Pi

If you have a page on Facebook representing your company, then making sure that no offensive comments are posted there about your business should be one of your prime concerns. Indeed, nothing ruins the reputation of a company faster than derogatory comments posted on its FB page by a disgruntled customer. However, if you try [...]

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A Quick Refresher On How To Get Started With Blogging

December 6th, 2011 by Team Pi

These days we constantly hear about new methods which are supposed to draw more traffic to our websites, personal or business. Today it seems that people are ‘really fast’ in writing things off once it doesn’t work for them quickly enough! Take the example of blogging, how many of us are confident that our every [...]

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Why Performing Gray Hat SEO On Your Business Website May Be A Very Bad Idea

November 28th, 2011 by Team Pi

Are you familiar with the term Gray Hat SEO? Simply put, this refers to the act of performing search engine optimization on your website in a way that simply skirts the boundary between legitimate and illegitimate SEO tactics. If you are using these techniques, you are still in the safe zone. However, all of your [...]

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