To those who think organic search engine optimization or SEO is a lot of hard work with plenty of steps to follow, let me tell them, after years of experience optimizing sites of all shapes and sizes for better visibility in the search engines, I’ve realized a simple truth. SEO is not complicated. It’s just complex.
And no, it doesn’t require a million things to be done. Just a handful of simple tasks are all that is required to get your site at the top of Google, Bing and Yahoo.
The entire business of SEO-ing your site can be divided into two major sets of activities –
- Off-Page SEO – Mainly concerns garnering back-links from other sites such as web directories, article directories, social media channels and so on.
Here is a nice roundup of a few of 18 on-page SEO steps that can get you started towards the right direction in achieving high search engine visibility.