Successful business blogging is more than just writing well. It also involves blog promotion, relationship-building with readers, and of course, online interactivity.
You might be an expert when it comes to creating crisp content on a continuous basis. But this won’t be enough to make your visitors trust you. So, how do you earn that trust? Well, according to us, all it requires is a bit of hard and consistent work. Today, we show you guys how readers’ trust can be won, quickly, easily, and permanently, in just 3 steps.
Help your readers know you better
You must introduce yourself to your readers. Be it an “About us” page or a simple yet interesting author bio, there should some basic information about you or your organization in your blog. You should also post some photographs and videos, both candid and business-related. This helps improve your trustworthiness. This also pushes your readers to post more comments and feedback on your blog, mainly because they know there’s someone at the other end who would respond.
Respond to feedback
If you don’t respond to comments made by your readers, people will soon lose interest. You MUST interact with your visitors. Doing that shows their views are important to you, and they might even help your blog readership grow by recommending it to their friends and acquaintances.
Conduct Q&A sessions with your readers
This is a very effective method of building close relationships with your blog readers. This would increase the interactivity between you and your readers and also help establish you as an expert in your field.