In a competitive, content-driven environment such as the Internet, it pays to know about SEO writing in order to get that extra edge over your competitors. Writing for your readers is a good practice; writing for the search engines as well is a better practice.
SEO writing is the only way to ensure that your content gets noticed by the search engines and ranked for pertinent keywords in the organic results. And believe us, it goes beyond simply injecting your write-up with keywords and key-phrases.
SEO writing is a specialized discipline and you just cannot afford to take it lightly. If you want to get some added leverage on the search engines and wish to improve your organic visibility, here are 5 points that you should keep in mind.