The most difficult part of content marketing can be content creation. After all, once you have that, there are lots and lots of guides on what to do, where to go, and which free websites to post your articles in. However, you can be excused if you stumble when it comes to actually create the content you need. It has to contain the right mix of keywords, it has to have the right title and most of all it has to be fun and informative to read. Content marketing depends largely on the quality of the content in question. After all, nobody has ever linked to an online article because it features all the relevant keywords!
So if you are going to try your hand at article marketing, here are some things you need to remember. We are not going to talk about things like using the right keywords and keyphrases; rather, we are going to focus on how to make content people love to pass around. Call it content creation 101.
- Not just readable, but scannable: You know, we could write this blog up as a straight block of text, in which case you would be hitting the back button before we can say ‘Please like us on Facebook’. That’s because the internet HAS changed reading habits, for better or for worse. Use headings and write short, crisp paragraphs.
- Choose an attractive heading: The internet loves anything funny. It also loves lists. And it absolutely adores clarity. So that’s what your heading should be. Even one out of three ain’t bad. Once you’ve grabbed people by your heading, half the battle is won.
- Use facts and figures: Nothing is more convincing than facts and figures. If you are writing an article, try to incorporate statistics as much as possible. Obviously from a reliable source though.
- Use bullet points: This should come under scannable, but the truth is, this is important enough to merit its own section. Bulleted lists make an article far more readable and attractive by grouping points together logically.
- Don’t hype your product too much: We get it, you are trying to market your product or service. That’s the whole point of creating content. But that does not mean you should go on and on hyping yourself. That is not something other people want to read. Be subtle, keep your article informative with just a few odd mentions of your product and you will get a much better response.
- Make it error free: Nothing is more off putting than an article full of spelling mistakes and grammatical errors. It screams of incompetence and apathy. After all, if you can’t be bothered to do a spell-check, how dependable can you be when it comes to business?