Business-to-business (B2B) firms are trying their best to clear hurdles and enhance popularity on social media; in some cases pulling themselves ahead of their B2C counterparts. Ever since B2B organizations jumped into the social media fray, they have managed to stay ahead of B2C companies in terms of number of users. Recent reports say, over 86% of B2B firms around the world are on social media as compared to 82% of B2C companies.
However, B2B firms have one hurdle they must overcome if they are aiming to sprint past their B2C counterparts. It’s their lack of engagement on various social media platforms. To begin with, they can hire more personnel dedicated to social media. This would certainly increase their interactivity with their regular clients on social media.
Today, we have found an interesting infographic which will give you a good idea about the position of B2B companies on social media. Take a look –