Search Engine Marketing (SEM) focuses on Search Engine Optimization (SEO), paid advertising and advertisements that help bring a site’s posts or products’ information to the top of the search engine result pages (SERPs). There are a few things that could help you optimize your site for search.
You need to have a basic understanding of SEO before you can start marketing your products and services through search engines. You can use popular Content Management Systems (CMS) like WordPress or Drupal which are already optimized for search engines. You can use tools like Google Analytics to see which keywords and advertisements are bringing in traffic.
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