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Category - 'Content Development'

Your Business Website Needs to Be SEO-friendly

February 3rd, 2011 by Team Pi
Would you hire website developers without judging their market credibility and performance? Nah! That’s not what you’ll do! It’s extremely important to check the whereabouts of web and web app developers, to ensure that you are getting true value for money. But, what about ensuring whether your website is SEO-friendly or not? Do you ever do that? If [...]
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Tips To Get Your Digital Marketing Strategy Back On Track

January 14th, 2011 by Team Pi
Having a digital marketing strategy by merely a presence won’t work for you. You have to know all the routes in order to drive customers and collective sales simultaneously. Building and sustaining a healthy social media presence requires a lot of expertise and above all, patience! Digital marketing demands a lot of care and precision to [...]
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What Are The Must-Haves For A Successful Digital Marketing Strategy?

January 10th, 2011 by Team Pi
Have you noticed that 2010 was a year when corporate houses were more interested in using a variety of digital marketing methods for enhanced business performance and growth? 2011 will surely be another period when people will increasingly prefer social media tools and digital marketing techniques over the traditional branding and advertising practices that were in [...]
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Digital Marketing Surpasses Newspaper Ad Spend

December 24th, 2010 by Team Pi
Now that we are at the end of 2010, let’s talk some numbers, alright? According to eMarketer, online ad spend will grow to $25.8 Billion in 2010, up 13.9% from 2009. And how much will advertisers spend on newspapers ads over that same period? $22.78 Billion, a fall of nearly 10% from last year. Notice something [...]
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Reining in Your Bounce Rate

December 17th, 2010 by Team Pi
A potential consumer sees a link you posted and it piques his interest. One click and he’s surfing your website, and you think you have him hooked. But in reality, all you have done is captured a fleeting moment of his attention. If he clicks away from your page without visiting any of the internal [...]
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Social Media and Email Marketing: A Symbiotic Relationship

November 26th, 2010 by Team Pi
Social media was supposed to be the death knell for email marketing. But then again, TV was supposed to be the death knell for movie halls, Digital distribution was supposed to be the death knell for brick and mortar stores and e-paper was supposed to be the death knell for paper books. While new media has [...]
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Combining Traditional and Digital Marketing

November 19th, 2010 by Team Pi
It’s something we have talked about earlier, but it’s something that definitely bears repeating because we still see instances where companies are treating digital marketing as a separate branch, something removed from their overall marketing efforts. Not only does this dull the edge of their marketing efforts, it also denies them the unique and innovative [...]
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B2B SEO vs B2C SEO

November 11th, 2010 by Team Pi
SEO is pretty much an essential element of a marketing plan these days, but because of the relative newness of the format, many are still trying to feel their way around it. One question that inevitably arises when one is discussing the topic of SEO is the difference in SEO of a B2B company, i.e. [...]
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5 Tips for Writing an Article That Gets Forwarded

October 31st, 2010 by Team Pi
The most difficult part of content marketing can be content creation. After all, once you have that, there are lots and lots of guides on what to do, where to go, and which free websites to post your articles in. However, you can be excused if you stumble when it comes to actually create the [...]
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Writing Engaging Content for Your Website

September 10th, 2010 by Team Pi
To a website, content is all important. It is what drives people to your website and it is what keeps them there. Even in the age of video and images, it is the written content that matters the most. Well written, engaging content is what will keep your audience coming back for more. However, writing for [...]
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