Category - 'Digital marketing'
January 30th, 2012 by
Team Pi
Have you been performing search engine optimization on your corporate website for quite a few months now, seemingly without result? Well, are you sure that you are not making any of the crippling SEO bloopers that even experienced professionals end up making sometimes? Indeed, these bloopers can be notoriously difficult to detect, until you notice [...]
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Posted in Digital marketing, SERP, Search Engine Optimization No Comments »
January 24th, 2012 by
Team Pi
Running a business blog was never easy. You would have to keep track of a ton of factors, such as writing posts of optimum lengths, exercising brevity as much as possible, and making sure the blog had maximum exposure to search engines. And then, once all those steps were taken care of, it was time [...]
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Posted in Business blogging, Digital marketing, Social Media No Comments »
December 26th, 2011 by
Team Pi
Reaching out to an audience of 17- 34 year olds can be a difficult task since they were born during or after the introduction of new technologies. Through simultaneous interaction with digital technology, this audience is more informed about its concepts than those who came before them. Since they are so well informed, it is [...]
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Posted in Digital marketing, Digital media No Comments »
December 13th, 2011 by
Team Pi
If you have a page on Facebook representing your company, then making sure that no offensive comments are posted there about your business should be one of your prime concerns. Indeed, nothing ruins the reputation of a company faster than derogatory comments posted on its FB page by a disgruntled customer. However, if you try [...]
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Posted in Digital marketing, Social Media Management No Comments »
November 28th, 2011 by
Team Pi
Are you familiar with the term Gray Hat SEO? Simply put, this refers to the act of performing search engine optimization on your website in a way that simply skirts the boundary between legitimate and illegitimate SEO tactics. If you are using these techniques, you are still in the safe zone. However, all of your [...]
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Posted in Digital marketing, Search Engine Optimization No Comments »
November 21st, 2011 by
Team Pi
Search engine marketing can be a great way to boost the PageRank of your website on Google. However, you need to approach the task properly, in order to make sure the potential of your website is not wasted in any way. Here are 4 tips on how you can do so, without wasting any potential [...]
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Posted in Digital marketing, Search Engine Marketing, Search Engine Optimization No Comments »
November 14th, 2011 by
Team Pi
Remember the time when you used to book suites in hotels recommended by your friends and family, when you went on vacations? Those times are long gone! These days, people check out websites, travel blogs, or even their social media networks prior to a vacation, looking for hotels with the best customer service! Thus, it [...]
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Posted in Digital marketing, Digital media, Social Media Marketing, online marketing No Comments »
November 7th, 2011 by
Team Pi
Search Engine Optimization (SEO) is one of the sure shot ways of boosting the popularity of your website – but you probably already know that. However, what you may not know is that the content present on your website holds the key to the success of your SEO marketing campaign. Yes, there is simply no [...]
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Posted in Digital marketing, Search Engine Marketing, Search Engine Optimization No Comments »
October 30th, 2011 by
Team Pi
There are a number of companies which tend to cut corners to achieve better rankings. When you are a small business owner who has just hired an agency which guarantees better organic rankings in a day or two, you must know, either they are bluffing, or they will be doing it the ‘black hat way’. [...]
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Posted in Digital marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing No Comments »
October 26th, 2011 by
Team Pi
QR codes have been around for quite a few years now. Some major businesses have been using these in their digital marketing campaigns, either in the form of product shots with numbers printed on top of those, or simple white strips with unique codes printed on those. However, in spite of extensive usage in various [...]
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Posted in Digital marketing, QR codes No Comments »