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Category - 'Digital marketing'

Are Crippling SEO Bloopers Lowering The Position Of Your Website On SERPs?

January 30th, 2012 by Team Pi
Have you been performing search engine optimization on your corporate website for quite a few months now, seemingly without result? Well, are you sure that you are not making any of the crippling SEO bloopers that even experienced professionals end up making sometimes? Indeed, these bloopers can be notoriously difficult to detect, until you notice [...]
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Why Blogs Lose Their Charm Without Social Media Connections

January 24th, 2012 by Team Pi
Running a business blog was never easy. You would have to keep track of a ton of factors, such as writing posts of optimum lengths, exercising brevity as much as possible, and making sure the blog had maximum exposure to search engines. And then, once all those steps were taken care of, it was time [...]
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An Important Tip For Marketing To Digital Natives

December 26th, 2011 by Team Pi
Reaching out to an audience of 17- 34 year olds can be a difficult task since they were born during or after the introduction of new technologies. Through simultaneous interaction with digital technology, this audience is more informed about its concepts than those who came before them. Since they are so well informed, it is [...]
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How To Deter Visitors From Posting Vulgar Comments On Your Company’s Facebook Page

December 13th, 2011 by Team Pi
If you have a page on Facebook representing your company, then making sure that no offensive comments are posted there about your business should be one of your prime concerns. Indeed, nothing ruins the reputation of a company faster than derogatory comments posted on its FB page by a disgruntled customer. However, if you try [...]
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Why Performing Gray Hat SEO On Your Business Website May Be A Very Bad Idea

November 28th, 2011 by Team Pi
Are you familiar with the term Gray Hat SEO? Simply put, this refers to the act of performing search engine optimization on your website in a way that simply skirts the boundary between legitimate and illegitimate SEO tactics. If you are using these techniques, you are still in the safe zone. However, all of your [...]
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Proper Approach Is The Key To Success In Search Engine Marketing

November 21st, 2011 by Team Pi
Search engine marketing can be a great way to boost the PageRank of your website on Google. However, you need to approach the task properly, in order to make sure the potential of your website is not wasted in any way. Here are 4 tips on how you can do so, without wasting any potential [...]
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Hotels Are Getting Into Digital Marketing To Attract Customers… Fast!

November 14th, 2011 by Team Pi
Remember the time when you used to book suites in hotels recommended by your friends and family, when you went on vacations? Those times are long gone! These days, people check out websites, travel blogs, or even their social media networks prior to a vacation, looking for hotels with the best customer service! Thus, it [...]
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The One Raw Truth About SEO Marketing Campaigns

November 7th, 2011 by Team Pi
Search Engine Optimization (SEO) is one of the sure shot ways of boosting the popularity of your website – but you probably already know that. However, what you may not know is that the content present on your website holds the key to the success of your SEO marketing campaign. Yes, there is simply no [...]
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Get The Best SEO Boost – The White Hat Way

October 30th, 2011 by Team Pi
There are a number of companies which tend to cut corners to achieve better rankings. When you are a small business owner who has just hired an agency which guarantees better organic rankings in a day or two, you must know, either they are bluffing, or they will be doing it the ‘black hat way’. [...]
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QR Codes: What’s The Deal With These Elements Of Digital Marketing?

October 26th, 2011 by Team Pi
QR codes have been around for quite a few years now. Some major businesses have been using these in their digital marketing campaigns, either in the form of product shots with numbers printed on top of those, or simple white strips with unique codes printed on those. However, in spite of extensive usage in various [...]
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