Pi Blog

Do you plan to start promoting your business via digital marketing, specifically targeted towards mobile shoppers, in order to boost its revenue earning potential? Then do consider using one of the popular group messaging services to do so. These services can provide you with an edge over your competitors, allowing you to target your ads [...]
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Did you know that the sector of digital marketing is one of the most flourishing ones in the UK right now? A recent report from EMR, a major recruiter in marketing and communications in the UK, has revealed this interesting bit of information. As per the report, more than 94,000 new job positions have been [...]
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Proper SEO must be implemented if you are aiming  for high search engine rankings. That’s not exactly new information. A concrete SEO strategy needs to be devised and implemented, before taking a plunge in to the digital marketing space. That’s not new either. However, today we want to delve a little deeper. We are going [...]
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Online promotion has emerged as the most cost-effective digital marketing tool in the hands of thrifty entrepreneurs for quite a few years now. Sure – the way it helps entrepreneurs promote their products and services is impressive indeed! However, simply posting links on social media networks to direct target audiences towards the entrepreneurs’ websites is [...]
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The constantly growing popularity of digital marketing techniques has proved to be a major asset to owners of small to medium sized businesses. It should not come as a surprise though, given the expansive reach of digital marketing compared to other, more conventional marketing techniques. After all, which technique gives entrepreneurs the ability to promote [...]
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Is digital marketing the ideal marketing tool for small and medium sized businesses? A recent study conducted by media research organization BIA/Kelsey sure suggests that. The report that the company produced following the study (titled U.S. SMB Spending Forecast 2010-2015) predicts that by the year 2015, owners of small and medium sized businesses across the [...]
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Have you been running a digital marketing campaign for quite some time now, without much success? Well, could it be that you have been using the wrong keywords all along? A recent survey conducted by Hydra, a leading provider of software-as-a-service (SaaS), revealed that only about 40% of the 300 digital marketers who participated in [...]
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Business-to-business (B2B) firms are trying their best to clear hurdles and enhance popularity on social media; in some cases pulling themselves ahead of their B2C counterparts. Ever since B2B organizations jumped into the social media fray, they have managed to stay ahead of B2C companies in terms of number of users. Recent reports say, over [...]
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Digital marketing is one of the most efficient methods of giving any business a solid footing in today’s highly competitive commercial world. Problem is – the secrets of succeeding in digital marketing are so obvious that a lot of entrepreneurs do not even consider keeping those in mind. Thus, the campaigns fail to provide results [...]
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Corporate blogging can be a great way of reaching out to your clients, provided you do it the right way. Trouble is – very few people actually have a clear idea of how to do it properly. Sure, most companies out there maintain some kind of blog for chronicling their achievements, but not many of [...]
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