Pi Blog

Inner workings of the industry can never be understood by us because they are constantly changing. Changes are more common than we actually perceive them to be. Winston Churchill once said, “… this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning” [...]
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Last time, we discussed 5 pitfalls, which you need to avoid when blogging for your business. This time, we would like to share with you 5 more pitfalls, which you may not recognize as something that can actually prevent your business blog from becoming really popular. Take a look: 1. Not optimizing content as per changing [...]
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Reaching out to an audience of 17- 34 year olds can be a difficult task since they were born during or after the introduction of new technologies. Through simultaneous interaction with digital technology, this audience is more informed about its concepts than those who came before them. Since they are so well informed, it is [...]
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Remember the time when you used to book suites in hotels recommended by your friends and family, when you went on vacations? Those times are long gone! These days, people check out websites, travel blogs, or even their social media networks prior to a vacation, looking for hotels with the best customer service! Thus, it [...]
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Do you plan to start promoting your business via digital marketing, specifically targeted towards mobile shoppers, in order to boost its revenue earning potential? Then do consider using one of the popular group messaging services to do so. These services can provide you with an edge over your competitors, allowing you to target your ads [...]
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Did you know that the sector of digital marketing is one of the most flourishing ones in the UK right now? A recent report from EMR, a major recruiter in marketing and communications in the UK, has revealed this interesting bit of information. As per the report, more than 94,000 new job positions have been [...]
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Proper SEO must be implemented if you are aiming  for high search engine rankings. That’s not exactly new information. A concrete SEO strategy needs to be devised and implemented, before taking a plunge in to the digital marketing space. That’s not new either. However, today we want to delve a little deeper. We are going [...]
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Online promotion has emerged as the most cost-effective digital marketing tool in the hands of thrifty entrepreneurs for quite a few years now. Sure – the way it helps entrepreneurs promote their products and services is impressive indeed! However, simply posting links on social media networks to direct target audiences towards the entrepreneurs’ websites is [...]
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The constantly growing popularity of digital marketing techniques has proved to be a major asset to owners of small to medium sized businesses. It should not come as a surprise though, given the expansive reach of digital marketing compared to other, more conventional marketing techniques. After all, which technique gives entrepreneurs the ability to promote [...]
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Is digital marketing the ideal marketing tool for small and medium sized businesses? A recent study conducted by media research organization BIA/Kelsey sure suggests that. The report that the company produced following the study (titled U.S. SMB Spending Forecast 2010-2015) predicts that by the year 2015, owners of small and medium sized businesses across the [...]
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