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Category - 'Digital media'

What Is The Future Of Digital Advertising?

January 9th, 2012 by Team Pi
Inner workings of the industry can never be understood by us because they are constantly changing. Changes are more common than we actually perceive them to be. Winston Churchill once said, “… this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning” [...]
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Pitfalls To Avoid When Blogging For Your Business (Part – 2)

January 3rd, 2012 by Team Pi
Last time, we discussed 5 pitfalls, which you need to avoid when blogging for your business. This time, we would like to share with you 5 more pitfalls, which you may not recognize as something that can actually prevent your business blog from becoming really popular. Take a look: 1. Not optimizing content as per changing [...]
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An Important Tip For Marketing To Digital Natives

December 26th, 2011 by Team Pi
Reaching out to an audience of 17- 34 year olds can be a difficult task since they were born during or after the introduction of new technologies. Through simultaneous interaction with digital technology, this audience is more informed about its concepts than those who came before them. Since they are so well informed, it is [...]
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Hotels Are Getting Into Digital Marketing To Attract Customers… Fast!

November 14th, 2011 by Team Pi
Remember the time when you used to book suites in hotels recommended by your friends and family, when you went on vacations? Those times are long gone! These days, people check out websites, travel blogs, or even their social media networks prior to a vacation, looking for hotels with the best customer service! Thus, it [...]
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Why You Should Use Group Messaging Services As Part Of Your Digital Marketing Campaign

October 20th, 2011 by Team Pi
Do you plan to start promoting your business via digital marketing, specifically targeted towards mobile shoppers, in order to boost its revenue earning potential? Then do consider using one of the popular group messaging services to do so. These services can provide you with an edge over your competitors, allowing you to target your ads [...]
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New Job Opportunities Abound In The Digital Marketing Sector In UK

October 6th, 2011 by Team Pi
Did you know that the sector of digital marketing is one of the most flourishing ones in the UK right now? A recent report from EMR, a major recruiter in marketing and communications in the UK, has revealed this interesting bit of information. As per the report, more than 94,000 new job positions have been [...]
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3 Easy-to-Follow SEO Tips For Newbies

September 19th, 2011 by Team Pi
Proper SEO must be implemented if you are aiming  for high search engine rankings. That’s not exactly new information. A concrete SEO strategy needs to be devised and implemented, before taking a plunge in to the digital marketing space. That’s not new either. However, today we want to delve a little deeper. We are going [...]
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Could Personalized Digital Marketing Be The Future For Online Promotions?

September 15th, 2011 by Team Pi
Online promotion has emerged as the most cost-effective digital marketing tool in the hands of thrifty entrepreneurs for quite a few years now. Sure – the way it helps entrepreneurs promote their products and services is impressive indeed! However, simply posting links on social media networks to direct target audiences towards the entrepreneurs’ websites is [...]
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Digital Marketing All Set To Become Indispensable For Entrepreneurs

September 8th, 2011 by Team Pi
The constantly growing popularity of digital marketing techniques has proved to be a major asset to owners of small to medium sized businesses. It should not come as a surprise though, given the expansive reach of digital marketing compared to other, more conventional marketing techniques. After all, which technique gives entrepreneurs the ability to promote [...]
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Is Digital Marketing Going To Remain The Ideal Promotional Medium For SMBs?

September 3rd, 2011 by Team Pi
Is digital marketing the ideal marketing tool for small and medium sized businesses? A recent study conducted by media research organization BIA/Kelsey sure suggests that. The report that the company produced following the study (titled U.S. SMB Spending Forecast 2010-2015) predicts that by the year 2015, owners of small and medium sized businesses across the [...]
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