Pi Blog

Of all the various aspects of optimizing a site for the search engines, SEO Copywriting is perhaps the least understood. It is unfortunate that even after all these years, many of us still tend to think of it as merely a practice of injecting keywords within the body of the copy, and that’s about all. [...]
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Standing out amongst a crowd of companies that offer the same services is necessary in this age of digital marketing. This is where Search engine Optimization (SEO) comes in. Recently, the New York Times discussed the importance of SEO for newspaper headlines. One of the newspaper’s writers David Carr titled his article “Taylor Momsen Did Not [...]
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Facebook is planning on changing the ‘Become a Fan’ button to a ‘Like’ button. Facebook is alerting advertisers to the imminent change by explaining that the ‘Like’ link offers “a simple, consistent way for people to connect with the things they are interested in … in fact, people click “Like” almost two times more than [...]
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Hilarious Typos abound! Just look around carefully, and you’ll notice that the world around is replete with comical mistakes that never should’ve seen the light of day. Unfortunately, they did. While we do our best, we haven’t yet managed to figure out how to enforce correctness across the planet. So here’s the next best thing; we’ve [...]
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Granted. A blog is not a thesis on English literature. Blogging is a sort of conversation, and we do make a few slip-ups when we’re chatting. But forget to cross your t’s and dot your i’s one too many times, and you run the risk of being discarded by enraged readers into the trash can [...]
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Editing is like Gravity. It may be quite a drag, and eventually give you hanging bags under your eyes… but it is necessary nevertheless. Unless you’re cast in the same mould like the legendary Isaac Asimov, you’d fare much better with some quick editing, shaping your words for an easier and more pleasurable read. Here [...]
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For some, writing comes quite naturally, and we call them gifted writers. For others, patience, determination, and experience are required to acquire these skills. But good writers also need to nurture their existing skills to stay ahead of competition. The other requirement that all writers require is a strong command over the language in which [...]
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If this is not exactly your idea of how a headline in the Queen’s language should begin, we have news for you. The Queen’s English is changing faster than you can say “Holy Cow”! The Oxford English Dictionary (OED), which has been keeping tabs on the evolution of the English language since the 1800s, reflects the [...]
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It’s official. “English” is now a million words strong; and it’s “Web 2.0” that has helped propel the language past this lofty landmark! Global Language Monitor (GLM), a U.S. based language monitoring firm, has recognized “Web 2.0” as the millionth word in the English language. GLM searches for new words being used on the Web, in [...]
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Getting noticed online has become a necessity, rather than a luxury, these days. Business writing is necessary to sell your product as well as to build your brand. However, you must keep in mind that writing techniques for business and pleasure are vastly different from each other. The needs of business readers and consumers are very [...]
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