Most of you will agree… the more we tell, the more we sell. But on the Web, are we taking the right route to clock high visitor figures? To quote Winston Churchill, “However beautiful the strategy, you should occasionally look at the results.” And I reflected on the fact that no matter how compelling an [...] Read More
English is “rich”, English is “easy”, English is “hip”, and English is “crazy”.
A poem did you say? , well, for all English enthusiasts the language sure sounds like one. While this immensely popular language has a huge fan following, some still argue it could do with a few more cool words. Read on for a [...] Read More
There are millions of blogs out there. Few, sadly, reach the levels of popularity they strive for. Sure, reaching the top of the charts is easier said than done; but if you’re willing to follow just a few basic rules, you’ll be well on your way to the Blogging Hall of Fame.
Okay… don’t jump and [...] Read More
Next time you think about writing for the Web and can’t quite decide how to go about it, just sing yourself this little poem. It tells you quite succinctly what you have to do:
Make them Laugh, Make them Cry,
Make them Mad, Make them Buy.
Shakespeare said it a few hundreds of years ago, long before the [...] Read More
Bee Gees got it right a long time ago – “It’s only words/ And words are all I have/ To take your heart away”.
Of course they didn’t exactly have the World Wide Web in mind when they sang these timeless tunes; but if you want to make your mark online, you can very well adopt [...] Read More
We now live in a Knowledge Economy, the currencies of which are ideas, creativity and intellect. You need to have a sharp mind to be at your productive best. But how do you go about sharpening your mental skills? Here’s some help.
This is our most favorite tip. The more you read, the more will [...] Read More
“If we are to learn to improve the quality of the decisions we make, we need to accept the mysterious nature of our snap judgments.”
Malcolm Gladwell, Blink: The Power of Thinking Without Thinking, 2005
Nothing embodies snap judgments better than the average Web reader. Faced with reams of content on the World Wide Web, readers have [...] Read More
To write for the Web, you must first understand how people read on the Web. So here’s the low-down… you just have 5 seconds to convince a potential reader that the content you’re offering is worthy enough of her time.
If you think that’s not fair, you’re out of luck! People who read regularly on the [...] Read More
Writers often love just to play around with words and ideas… and leave the correcting and polishing part to the editors. But this course of action has its own share of pitfalls. Your meaning may not be perfectly clear to the editor, and she may make changes that you’d have to reverse later. Also, this [...] Read More
The Internet has grown into such a powerful medium that it’s not possible to ignore it when it comes to marketing your products and services. Social media marketing has become popular with the phenomenal rise of social networking sites and user generated content. You can utilize social media websites to promote various types of products [...] Read More