Pi Blog

Remember the time when you used to book suites in hotels recommended by your friends and family, when you went on vacations? Those times are long gone! These days, people check out websites, travel blogs, or even their social media networks prior to a vacation, looking for hotels with the best customer service! Thus, it [...]
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Online promotion has emerged as the most cost-effective digital marketing tool in the hands of thrifty entrepreneurs for quite a few years now. Sure – the way it helps entrepreneurs promote their products and services is impressive indeed! However, simply posting links on social media networks to direct target audiences towards the entrepreneurs’ websites is [...]
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The constantly growing popularity of digital marketing techniques has proved to be a major asset to owners of small to medium sized businesses. It should not come as a surprise though, given the expansive reach of digital marketing compared to other, more conventional marketing techniques. After all, which technique gives entrepreneurs the ability to promote [...]
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Is digital marketing the ideal marketing tool for small and medium sized businesses? A recent study conducted by media research organization BIA/Kelsey sure suggests that. The report that the company produced following the study (titled U.S. SMB Spending Forecast 2010-2015) predicts that by the year 2015, owners of small and medium sized businesses across the [...]
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Have you been running a digital marketing campaign for quite some time now, without much success? Well, could it be that you have been using the wrong keywords all along? A recent survey conducted by Hydra, a leading provider of software-as-a-service (SaaS), revealed that only about 40% of the 300 digital marketers who participated in [...]
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Business-to-business (B2B) firms are trying their best to clear hurdles and enhance popularity on social media; in some cases pulling themselves ahead of their B2C counterparts. Ever since B2B organizations jumped into the social media fray, they have managed to stay ahead of B2C companies in terms of number of users. Recent reports say, over [...]
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Digital marketing is one of the most efficient methods of giving any business a solid footing in today’s highly competitive commercial world. Problem is – the secrets of succeeding in digital marketing are so obvious that a lot of entrepreneurs do not even consider keeping those in mind. Thus, the campaigns fail to provide results [...]
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Digital marketing is becoming more about creating a rapport with clients. Any company is after all, about people, both within and outside it. A company’s effective digital marketing strategy will pay off only when the company is able to develop a close relationship with the people who really matter. There has been a great shift on [...]
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The digital universe is huge now and expanding each year. In fact, the digital platform has turned out to be one of the biggest revenue generators in present times. Marketers are churning out strategies and techniques each day in order to utilize this medium to the maximum. Advertisers and entrepreneurs are trying to make most [...]
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When you have your company kick-starting its digital marketing campaign, you would want to have the campaign on strong hands. There are certain qualities which separate a good digital marketer from the rest. Here, we give you the tips on just how to know if the digital marketer your company is hiring will be a [...]
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