Remember the time when you used to book suites in hotels recommended by your friends and family, when you went on vacations? Those times are long gone! These days, people check out websites, travel blogs, or even their social media networks prior to a vacation, looking for hotels with the best customer service! Thus, it [...] Read More
There are a number of companies which tend to cut corners to achieve better rankings. When you are a small business owner who has just hired an agency which guarantees better organic rankings in a day or two, you must know, either they are bluffing, or they will be doing it the ‘black hat way’. [...] Read More
Social media and search engine optimization (SEO) are closer to each other than ever before. Now, we can hardly think of one without the other. On the other hand, Google keeps on experimenting with its algorithms, trying to bring a social element into the functioning of its search engine. Overall, there’s a lot you can [...] Read More
Digital marketing is one of the most efficient methods of giving any business a solid footing in today’s highly competitive commercial world. Problem is – the secrets of succeeding in digital marketing are so obvious that a lot of entrepreneurs do not even consider keeping those in mind. Thus, the campaigns fail to provide results [...] Read More
For the last couple of weeks we discussed SEO, search engine strategies, and so forth…but it’s been a while since we talked about blogs or content. So, today why don’t we turn our attention back to this very basic, very old, but very crucial online marketing activity!
Every social media enthusiast and those who are managing [...] Read More
When you have your company kick-starting its digital marketing campaign, you would want to have the campaign on strong hands. There are certain qualities which separate a good digital marketer from the rest. Here, we give you the tips on just how to know if the digital marketer your company is hiring will be a [...] Read More
Have you noticed that 2010 was a year when corporate houses were more interested in using a variety of digital marketing methods for enhanced business performance and growth?
2011 will surely be another period when people will increasingly prefer social media tools and digital marketing techniques over the traditional branding and advertising practices that were in [...] Read More
A mistake many companies make is in trying to incorporate SEO into their marketing campaign, without establishing any kind of social media presence. What they don’t realize is that social media and SEO are more than the sum of their parts; together they create an unbeatable marketing strategy where separately, they can be largely hit [...] Read More
A blog is a great way for businesses to keep in touch with their customers and talk about the company in some detail. It allows business professionals to interact with people directly, an obvious advantage in terms of feedback and PR. No wonder more and more business professionals have their own blogs these days.
However, writing [...] Read More
Your company’s website needs to have a good search engine rank to help bring better awareness about your products and services. For small businesses, where there are budget constraints, there are several free tools available to help you optimize your site for search engines.
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Google’s Webmaster Tools helps you analyze the queries and [...] Read More