Search Engine Optimization (SEO) is an essential part of any company’s marketing strategy. Getting a high rank for your company’s website is a priority in any marketing strategy. However, maintaining a good online reputation is also important; people would not be interested in buying your products if they do not trust your products or if [...] Read More
Many companies are now using social media to market their brand. If you are managing your brand through social media, you need to keep in mind some points.
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If your brand is successful, then you will have more customers than employees. This means that there will be more conversations about your brand that you [...] Read More
Your brand is no longer about what you say it is; it is what your customers say it is. You can however, market your brand and educate people about it. This way, when people talk about your brand, they will feel equipped to deal with the topic. Each business has many touch points with its [...] Read More
It is easier to market your business when your customers can identify your brand with a face. There are many options available for business owners today to connect with potential customers.
Before deciding to market your brand, you should decide on what you can offer to people to make you stand out from the crowd. Your [...] Read More
LinkedIn is the most popular social networking site for professionals. Vincos has put together information about the 7- year old company in the form of an infographic. The information is specifically interesting to B2B marketers who wish to use LinkedIn as an advertising platform.
LinkedIn has almost 70 million members in more than 200 countries. U.S.A., [...] Read More
The ever-increasing need for current data with latest timelines commenced a new discipline in the search paradigm – Real Time search. It generates current data in the form of status updates, posts, and information streaming from social media and social networking sites. Real time search results manifest the fast progress of social media as a [...] Read More
Social Media Marketing (SMM) is advantageous to companies as it lets them stay in touch with and grow their customer base. An effective social media plan is necessary for companies to stay on top of the game and to defeat their competitors. Social media is not only meant for companies and retailers but also for [...] Read More
Bloggers are very active on popular social networking sites like Facebook, Twitter, and LinkedIn, and have an active online presence in such sites. There are many reasons why a blogger should use social media sites.
Direct Traffic: Social media sites are the perfect platform to share the content of your blogs, and to get direct traffic [...] Read More
Blogging is essential in any social media marketing plan, as it helps in brand awareness. A recent study has shown that marketers are most willing to invest in corporate blogs, thereby highlighting their importance. If you are new to blogging, establishing a blog strategy in your business can be difficult. There are three simple steps [...] Read More
Businesses, worldwide are setting up their digital footprints. Digital marketing is gaining importance by the day due to huge competition in the digital world. New trends are emerging in digital marketing front which are going to change the face of online marketing for small businesses.
Online display and CPA: Online banner ads are getting better at [...] Read More