You must have used Google Analytics while optimizing your websites. It is a very important SEO tool used for site monitoring. It helps you determine the key issues of your site, including the bounce rate. Bounce rate is a term used in website traffic analysis. It simply indicates the number of visitors that leave your [...] Read More
Social media is the perfect platform to build your company’s online presence. Blog writing is one way of using social media effectively. However, to ensure more awareness about your brand, you must ensure that your content is placed at effective sources that will help bring in traffic to your website.
Once your content is created, you [...] Read More
SMM or Social Media Marketing is the latest buzzword in Web 2.0. It is the preferred mode of digital marketing due to its interactive nature with your customers. SMM intends to make your brand a part of customer’s social life to get their loyalty. Effective SMM techniques can help in your endeavors of enhancing goodwill [...] Read More
With the growing popularity of Social Media Marketing (SMM), Social media optimization (SMO) is becoming an essential tool to optimize your presence on popular social media sites such as Facebook. Good content is one of the important factors for optimizing your ranking on the search engines.
Using a right set of keywords in the [...] Read More
According to social media expert Mike Brown, there are specific ways to make social networking an observable part of your innovation efforts. Here is a rundown:
How to Identify Needs?
Initiate a social media monitoring system to track what customers are talking about your brand and service.
Organize a contest where customers can identify challenges that they [...] Read More
The influence of real-time search results is a matter of prime concern among online marketers at the moment. These search results can have a derogatory impact on their company’s query ranking in the top half of organic search results. They believe that real-time feeds from Twitter, Facebook and others could push company listings below the [...] Read More
Research findings on peer influence and word-of -mouth marketing revealed some surprising statistics. Marketing analysts Josh Bernoff and Augie Ray gave a presentation on the same along with some smart tips for marketers.
Ray said that it is necessary to keep in mind that influencers are diverse. He hypothesized a Peer Influence Pyramid that breaks down [...] Read More
A recent study by eMarketer that was conducted with more than 200 marketing professionals has revealed that the biggest obstacle towards executing a social media marketing strategy is having insufficient data to measure ROI (35%).
The next biggest obstacle is the failure to get the management’s buy –in (23%) with the third obstacle being the target [...] Read More
Most marketing strategies include planning its financial aspect. Your social media marketing strategy is no different. You can use your social media marketing strategy to increase your revenue. You can make the numbers work for your social media marketing plan in a few simple steps.
You must first figure out the goals of your social media [...] Read More
Your larger marketing strategy should be multicultural
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– Multicultural social media campaigning should not be a one-off activity. Instead it should be a part of your larger marketing strategy. An added advantage of adopting this approach is that your company can share niche social media marketing practices across demographics. Thus, [...] Read More