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A recent report revealed a striking fact that over half of all time spent on the mobile web can be accounted for by social networking sites. Conclusive studies suggest that almost 60 percent of US mobile web usage was associated to social media in the past one week, with portals [...] Read More
Facebook has replaced its Facebook Connect platform with a new set of social plug-ins which will dramatically expand its presence across the web.
Facebook’s founder, Mark Zuckerberg, launched the new tools, which are part of the company’s Open Graph strategy at the annual F8 developer conference in San Francisco. The set of plug-ins is an attempt [...] Read More
Marketing through social media is a very common type of marketing done these days. Marketing through Twitter is very easy. There are three simple strategies to be followed: creating a good background for your Twitter page, striking a balance between your tweets, and creating innovative ideas to sustain followers’ interest.
Creating a good background for your [...] Read More
In a recent study it was revealed that social media is the most frequented area for almost three quarters of the total internet users, with the weekly population touching almost 73% of the total social networking usage.
Though watching television still tops the social media activities, Facebook follows close behind on the list. The social media [...] Read More
Social media’s growth has affected the popularity of search engines like Yahoo and Google. A new study by BlogHer has proven that Internet users are looking for alternative means of gathering information and are increasingly turning to social media channels.
The most preferred channels, apart from regular search engines are: blogs (53%), user-generated content (46%), and [...] Read More
Twitter is one of the most popular forms of social media. However, Twitter can be used for business opportunities, as a part of your company’s social strategy. There are five simple strategies to be followed. They are: Pitch Your Followers, Reward Loyalty, Market Research, Target Niche Audiences, and Add Your Own Metadata.
You can share your [...] Read More
A study conducted jointly by Facebook and Neilson has analyzed 800,000 Facebook users’ response to almost 125 Facebook ads from more than 70 brand advertisers. The study focused on ad effectiveness and measured it in three different ways: standard Facebook ads, ads with social context, and ads that show friends of users engaged with a [...] Read More
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Conclusive reports have revealed that earned media and social advocacy made it more likely for the users of Facebook to notice ads and make purchases online.
Here are some smart tips for advertisers:
Start with engaging homepage impressions (homepage ads with “become a fan” option); [...] Read More
Social networking can help businesses promote themselves in several unique ways. Companies can create free accounts or company pages on popular social networking sites like Facebook, Twitter, and MySpace. Companies can post or inform their fans or followers about upcoming events or promotional events on these profiles or pages.
Social networking sites have become so popular [...] Read More
Online marketing and advertising using social media is widely accepted today. The simple reason is that social media is addictive. It becomes easy to target consumers once you study the habits and behavior of social media users. This can help you increase the effectiveness of your online campaigns.
A survey report by a renowned firm reveals [...] Read More