Twitter is to launch its business accounts soon, as several organizations are currently testing out their corporate platforms. Twitter claims that the corporate accounts will provide businesses with statistical data to determine their Twitter performance.
The normal web measurement metrics such as click through rate, tweet sentiments and retweet rate will be available. Twitter prefers to [...] Read More
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In a recent report, it has been stated that Facebook will soon be using the history of a person’s web browsing to determine their areas of interest and place ads accordingly.
Though Facebook does target ads by taking information from profiles, this new system will not [...] Read More
Google is all set to add a very interesting feature to its Twitter search options: the ability to “replay” a moment in time to see what people were tweeting about a particular topic at any point of time right from the advent of Twitter.
The feature will be accessible from Google’s advanced search options under “Updates” [...] Read More
According to a recent study by Network Box, employees use Facebook more while at work, than any other website, even Google. The study followed 13 billion URLs used by companies in the first quarter of 2010.
Facebook got 6.8% of the business Internet traffic, which is twice the amount of traffic that Google got, and three [...] Read More
Companies have realized the importance of Social Media Marketing but are often confused about the metrics to measure the success of a Social Media campaign. Website traffic, network size and the number of blog comments are some of the common metrics to measure the success of Social Media Marketing. Some other important metrics are also [...] Read More
A recent survey by a leading social media and analytics firm showed that a huge online fan base does not guarantee success of your social media efforts. Quality scores over quantity. Approximately 1% of your site’s audiences help to generate 20 % of its overall traffic by sharing links and content of the website. They [...] Read More
Search engine optimization is a tried and tested strategy to successfully drive traffic to your website. Intense SEO tactics involve developing relevant content for your website to make it attractive. Some effective SEO tactics are given below to help you in the overall optimization process.
Continuous monitoring of your search standings and page ranking, choosing and [...] Read More
A study on online media, radio and television has shown that TV newsrooms are increasingly using social media. Amongst the 77% TV newsrooms that use Twitter, 36% declared that they use it all the time. Only 13% said they do not depend on Twitter at all, with 16% admitting that they use it occasionally. What [...] Read More
MySpace has launched a new events platform called MySpace Events. The platform will allow users to find, share, create and manage their events throughout MySpace and other social networking sites. The platform is aimed at small artists who can promote their events to MySpace users.
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Features of this platform include: social [...] Read More
The growing popularity of the social media has made it almost necessary for marketers to use it to market their products or companies. But being able to successfully use this medium to one’s advantage is quite a challenge. This makes it necessary for advertisers to develop a social media strategy which would work best towards [...] Read More