Pi Blog

Your brand is no longer about what you say it is; it is what your customers say it is. You can however, market your brand and educate people about it. This way, when people talk about your brand, they will feel equipped to deal with the topic. Each business has many touch points with its [...]
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Pew Research had recently released a study that focused on people’s individual online identities. It focused on reputation management and what people are actually using the online social tools for. Search engines and social media have a central role to play in creating a person’s identity online. The study found that a growing number of Internet [...]
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LinkedIn is the most popular social networking site for professionals. Vincos has put together information about the 7- year old company in the form of an infographic. The information is specifically interesting to B2B marketers who wish to use LinkedIn as an advertising platform. LinkedIn has almost 70 million members in more than 200 countries. U.S.A., [...]
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Small scale businesses always need to maximize their profits with minimum resources. Technology makes complex things simpler. So let us see how it can further simplify the process of running a business. Save advertising cost by using social media: Thanks to technology a large amount of publicity can be done inexpensively over the Internet. Using social [...]
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Traditional search engines are no longer the only method of getting traffic to your website. Social bookmarking tools, blogs and social networks are gaining popularity. A story on a popular social media channel can bring more traffic to your site than a high search engine rank. This is where Social Media Optimization (SMO) comes in. SMO [...]
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The ever-increasing need for current data with  latest timelines commenced a new discipline in the search paradigm – Real Time search. It generates current data in the form of status updates, posts, and information streaming from social media and social networking sites. Real time search results manifest the fast progress of social media as a [...]
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Increasing brand loyalty is an important concern for all businesses and an efficient tool to manage this is blogging. Amongst the number of blogs available online, you must make a great effort to turn a first-time visitor into a regular one as this adds credibility to your social network and to your brand. To make [...]
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Social Media Marketing (SMM) is advantageous to companies as it lets them stay in touch with and grow their customer base. An effective social media plan is necessary for companies to stay on top of the game and to defeat their competitors. Social media is not only meant for companies and retailers but also for [...]
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Bloggers are very active on popular social networking sites like Facebook, Twitter, and LinkedIn, and have an active online presence in such sites. There are many reasons why a blogger should use social media sites. Direct Traffic: Social media sites are the perfect platform to share the content of your blogs, and to get direct traffic [...]
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You must have used Google Analytics while optimizing your websites. It is a very important SEO tool used for site monitoring. It helps you determine the key issues of your site, including the bounce rate. Bounce rate is a term used in website traffic analysis. It simply indicates the number of visitors that leave your [...]
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