Social media sites such as Twitter and Facebook are increasingly encroaching on the popularity of search engines as a gateway to any kind of information and popular brands. It is high time that marketers realize the importance of integrating their social activities and search channels for better engagement with consumers. Marketers are planning to explore [...] Read More
Studies regarding popular blog posts have revealed that an effective title can be instrumental in attracting large number of visitors to your blog. A blog title is the first impression for the reader. A catchy title would help to increase site traffic.
The title length of your blog should be as short as possible to retain [...] Read More
A study sponsored by Nielsen company found that social sites make for 75% of destinations for Internet users. The study also found that both men and women have the same rates of Internet usage. Weekly social media users constitute about 73% of the entire population in the U.S.
Facebook is the second favorite destination for daily [...] Read More
A study conducted by the web analytics firm, StatCounter found that Twitter generates only 10% of traffic to global websites. The biggest generator of traffic to websites globally is Facebook with 48%, with StumbleUpon coming in next with 25%.
The data is based on the study of 13 billion page views amongst the member sites of [...] Read More
Social media is the perfect platform to build your company’s online presence. Blog writing is one way of using social media effectively. However, to ensure more awareness about your brand, you must ensure that your content is placed at effective sources that will help bring in traffic to your website.
Once your content is created, you [...] Read More
SMM or Social Media Marketing is the latest buzzword in Web 2.0. It is the preferred mode of digital marketing due to its interactive nature with your customers. SMM intends to make your brand a part of customer’s social life to get their loyalty. Effective SMM techniques can help in your endeavors of enhancing goodwill [...] Read More
With the growing popularity of Social Media Marketing (SMM), Social media optimization (SMO) is becoming an essential tool to optimize your presence on popular social media sites such as Facebook. Good content is one of the important factors for optimizing your ranking on the search engines.
Using a right set of keywords in the [...] Read More
According to social media expert Mike Brown, there are specific ways to make social networking an observable part of your innovation efforts. Here is a rundown:
How to Identify Needs?
Initiate a social media monitoring system to track what customers are talking about your brand and service.
Organize a contest where customers can identify challenges that they [...] Read More
The influence of real-time search results is a matter of prime concern among online marketers at the moment. These search results can have a derogatory impact on their company’s query ranking in the top half of organic search results. They believe that real-time feeds from Twitter, Facebook and others could push company listings below the [...] Read More
A recent study by eMarketer that was conducted with more than 200 marketing professionals has revealed that the biggest obstacle towards executing a social media marketing strategy is having insufficient data to measure ROI (35%).
The next biggest obstacle is the failure to get the management’s buy –in (23%) with the third obstacle being the target [...] Read More