In a recent study it was revealed that social media is the most frequented area for almost three quarters of the total internet users, with the weekly population touching almost 73% of the total social networking usage.
Though watching television still tops the social media activities, Facebook follows close behind on the list. The social media [...] Read More
Microsoft and Facebook formed an unlikely partnership and announced the launch of an online apps platform, Docs Beta. This would enable Facebook users to create, and share Word, Excel, and PowerPoint documents. FUSE Labs, a division of Microsoft, took four months to build this software that focuses on social connectivity. The announcement was made in [...] Read More
In a recent press conference held in San Francisco, Mark Zuckerberg, the CEO of Facebook announced that with the launch of the ‘Open Graph’, Facebook Connect, which is the company’s only tool for enabling access to the third party websites into the social graph, will no longer be available.
Mr. Zuckerberg also announced that, the API [...] Read More
With the Facebook Company’s plans to enable the Open Graph API and Protocol, the ability to integrate the websites and web apps within our already existing social network, adds to making it more robust than it already is. Though this new development is good news (making larger companies like Pandora, Microsoft and Yelp join in), [...] Read More
Facebook is going to link profiles and pages and has recently started an all-new way to share your hobbies, likings and interest in the form of ‘Community Pages’. This development came shortly after Facebook introduced “like” terminology where a user can click a button indicating that he liked the organization/page/brand instead of becoming fan of [...] Read More
Twitter is one of the most popular forms of social media. However, Twitter can be used for business opportunities, as a part of your company’s social strategy. There are five simple strategies to be followed. They are: Pitch Your Followers, Reward Loyalty, Market Research, Target Niche Audiences, and Add Your Own Metadata.
You can share your [...] Read More
A study conducted jointly by Facebook and Neilson has analyzed 800,000 Facebook users’ response to almost 125 Facebook ads from more than 70 brand advertisers. The study focused on ad effectiveness and measured it in three different ways: standard Facebook ads, ads with social context, and ads that show friends of users engaged with a [...] Read More
A study by PostRank has found that most of the content (89.04%) in Google Buzz is from automated sources like news feeds. 62.57% of its content is from Twitter, while 26.47% is through RSS.
Twitter users automatically repost their tweets to Buzz to avoid retyping. Similarly companies post their blogs and articles via RSS feed, without [...] Read More
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Conclusive reports have revealed that earned media and social advocacy made it more likely for the users of Facebook to notice ads and make purchases online.
Here are some smart tips for advertisers:
Start with engaging homepage impressions (homepage ads with “become a fan” option); [...] Read More
According to a study by comScore, social media is dominated by Facebook. In the comparative study of social media traffic in March 2009 and March 2010, there have been several changes.
In March 2010, Facebook accounts for 41% of social media traffic, with MySpace coming in next with 24%. Google’s Gmail captured 15% and Twitter has [...] Read More