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Category - 'Social Networking'

Twitter Ranks #2 In Search Queries

April 20th, 2010 by Team Pi
Twitter produces almost 19 billion search queries every month, according to its co-founder Evan Williams. At the Chirp conference, Williams mentioned that Twitter handles roughly 600 million queries in a day. These figures put Twitter ahead of Yahoo and Bing searches, which produce on a monthly basis, 9.4 billion and 4.1 billion searches respectively. However, Google [...]
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Using Social Media To Promote Businesses

April 19th, 2010 by Team Pi
Social networking can help businesses promote themselves in several unique ways. Companies can create free accounts or company pages on popular social networking sites like Facebook, Twitter, and MySpace. Companies can post or inform their fans or followers about upcoming events or promotional events on these profiles or pages. Social networking sites have become so popular [...]
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Glympse to Be Available On Facebook

April 19th, 2010 by Team Pi
Created for the iPhone, Windows Mobile and the Android, Glympse is a clever app which would enable its users to share their locations by the means of maps. These maps are dynamically updated, and they help to reveal the users location. With Facebook’s decision to include Gylmpse in Facebook Connect, the users can install a Glympse [...]
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Social Media: A Beneficial Addiction?

April 19th, 2010 by Team Pi
Online marketing and advertising using social media is widely accepted today. The simple reason is that social media is addictive. It becomes easy to target consumers once you study the habits and behavior of social media users. This can help you increase the effectiveness of your online campaigns. A survey report by a renowned firm reveals [...]
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Personal Web History To Determine Facebook Ads?

April 18th, 2010 by Team Pi
atlantis: end of a world, birth of a legend movie In a recent report, it has been stated that Facebook will soon be using the history of a person’s web browsing to determine their areas of interest and place ads accordingly. Though Facebook does target ads by taking information from profiles, this new system will not [...]
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Smart Guide to Optimize Your Content’s Reach on the Social Media Platform

April 17th, 2010 by Team Pi
Content is the pillar of success for any digital marketing campaign. Content should reach the right people at the right time with the help of an effective content distribution policy. Social media is experiencing a phenomenal growth and is a perfect place to market your brand. You need to understand your target audience in order to [...]
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Study: Facebook More Popular At Work Than Google

April 16th, 2010 by Team Pi
According to a recent study by Network Box, employees use Facebook more while at work, than any other website, even Google. The study followed 13 billion URLs used by companies in the first quarter of 2010. Facebook got 6.8% of the business Internet traffic, which is twice the amount of traffic that Google got, and three [...]
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Metrics to Measure Social Media Marketing Success

April 16th, 2010 by Team Pi
Companies have realized the importance of Social Media Marketing but are often confused about the metrics to measure the success of a Social Media campaign. Website traffic, network size and the number of blog comments are some of the common metrics to measure the success of Social Media Marketing. Some other important metrics are also [...]
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Recognize the Website Visitors who are Influencing Traffic and Sales

April 16th, 2010 by Team Pi
A recent survey by a leading social media and analytics firm showed that a huge online fan base does not guarantee success of your social media efforts. Quality scores over quantity. Approximately 1% of your site’s audiences help to generate 20 % of its overall traffic by sharing links and content of the website. They [...]
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Testing Social Media – The Marketing Mantra for 2010

April 16th, 2010 by Team Pi
Once you have decided to plunge into the social marketing pool, make sure to have your strategies in the right place. Here are a few tips to test a social media strategy: Know your target audience – It is very important to reach out to your target audience. You should connect well in order to cater [...]
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