According to social media expert Mike Brown, there are specific ways to make social networking an observable part of your innovation efforts. Here is a rundown:
How to Identify Needs?
- Initiate a social media monitoring system to track what customers are talking about your brand and service.
- Organize a contest where customers can identify challenges that they face.
- Sponsor your own Twitter-based chat for your target audience/customers in your industry to talk about topics of interest.
- Engage customers in activities like publishing ideas, issues, and problems they face. Post the ideas and reward the ones that get used. This can be really helpful to get genuine feedback to work on.
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