Facebook is planning on changing the ‘Become a Fan’ button to a ‘Like’ button. Facebook is alerting advertisers to the imminent change by explaining that the ‘Like’ link offers “a simple, consistent way for people to connect with the things they are interested in … in fact, people click “Like” almost two times more than they click ‘Become a Fan’ everyday.”
This means that the change could make it easier for brand advertisers to gather fans quickly. But it also means that Facebook users may not completely understand what they are opting for, by clicking the button. Becoming a fan means receiving updates from the brand in your News Feed.
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