Did you know that searches for local businesses now constitute more than 20% of all searches carried out on Google, on a regular basis? And that’s just about searches conducted from computers and laptops. Consider mobile devices, and the percentage will jump to somewhere around 40%. If you have few friends, who happen to be smartphone users, then you may already have seen them do this. When they need to find a good restaurant, rent a car for vacation, or simply go grocery shopping, you may have noticed them whip out their smartphones and type away, looking for local companies that they can get in touch with.
If you are running a small business on a tight budget, and are dependent on profits you make from it, then this might be the ace you always wanted to have up your sleeve. Get local SEO performed on both regular and mobile versions of your business website, and you are bound to get a lot more attention from customers. Fortunately, the process is not as difficult as you might think. Here are a few things that you need to get done, in order to start off on the right foot:
1. Get your business listed on aggregator websites: Did you think every customer visits your website through Google search engine result pages (SERP)? You could not be more wrong! There are many aggregator websites out there, which list the ratings of small businesses based on customer feedback. Get listed on those, and you will gain attention of many prospective customers, who might be checking around for local businesses.
2. Use local blogs for publicity of your business: Do you know any avid blogger, who happens to live in the same region as your business? Why not pay him a fixed sum of money at regular intervals, and ask him to insert keywords related to your business, and the name of your brand, in some of his blog posts?
3. Create listing on Google Maps: This is something a lot of entrepreneurs do not even consider doing. However, it can actually help your business to a great extent. Create an account on Google, and create a marker for your business facility on the map of your city. This will ensure that the name of your business becomes well-known among users of the map. Prospective customers will also be able to find your business quickly.
So, what are you waiting for? Get local SEO performed for your small business, and get an edge over your competitors, today!