Being able to identify weak web copy allows you to offer greater value to your client. By spotting major problems and helping him to solve them, you can position yourself as an expert who works with him in his best interest, rather than just another indifferent service provider.
And if you know some basic principles for identifying and fixing weak copy, you not only increase your value to your clients, you increase your chances of getting them back for more business. Moreover, your own website will have a stronger copy that is more likely to persuade prospects to hire you.
So how can you tell if copy is weak? And what can you do about it if it is?
Here are five foolproof questions to get you headed in the right direction.