Conclusive reports have revealed that earned media and social advocacy made it more likely for the users of Facebook to notice ads and make purchases online.
Here are some smart tips for advertisers:
- Start with engaging homepage impressions (homepage ads with “become a fan” option); these will drive more organic impressions, and the engagement rate goes up.
- Buy paid media on social networks; it encourages more earned media.
- Balance reach and frequency across homepage, social, and organic impression (social stories that appear on the home page of users who have become a fan of a service or product).
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