Search Engine Optimization (SEO) is an essential part of any company’s marketing strategy. Getting a high rank for your company’s website is a priority in any marketing strategy. However, maintaining a good online reputation is also important; people would not be interested in buying your products if they do not trust your products or if your services do not seem credible. The following are some tips to follow on managing your company’s online reputation.
Social Media networks like Facebook and Twitter can help make your online presence seem more approachable and engaging. Blogging is also a good way to promote your content. You can make your business trustworthy by asking customers and clients to provide testimonials on your products or services. Video testimonials are more effective. You can also encourage customers to spread the word about your company through positive reviews on independent websites.