Standing out amongst a crowd of companies that offer the same services is necessary in this age of digital marketing. This is where Search engine Optimization (SEO) comes in. Recently, the New York Times discussed the importance of SEO for newspaper headlines.
One of the newspaper’s writers David Carr titled his article “Taylor Momsen Did Not Write This Headline”. By referring to the Gossip Girl star, he knew that the article would be pushed to the top of search engine ranking. Carr noted that earlier newspaper headings would be catchy or suggestive, without the writer giving much importance to search engines. The point to be noted here is that companies need not compromise on creativity for SEO keywords.
Companies need to remember to keep their titles direct yet descriptive to ensure that they come up in search engines when a reader searches for them. Striking a balance with creativity and SEO can be tricky, but the efforts will eventually pay off.
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