SEO elements like search traffic, website content and structure, rankings and search algorithms will change over time. To get the most out of your SEO efforts, you need to not only know the nature of any given change but also when it occurred. It is useful to plot the relevant changes against a timeline. This can be valuable especially while analyzing in-house SEO efforts, where a number of factors influence a site’s search performance. It is also easier as there is better access to information along with a continuous collection and analysis of data.
Historical metrics like traffic from specific keywords are always accessible. Other forms of data, which are temporal, need to be recorded regularly. Search engine rankings is one such from which is useful in providing information on your site’s search engine performance. Another metric that you can track is the nature and the number of internal and external links in your site.
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