If your brand is successful, then you will have more customers than employees. This means that there will be more conversations about your brand that you can participate in. The key to effective marketing through social media is prioritizing the discussions that you plan to engage in. It could include handling customer complaints, providing fans with special access to events or information, or engaging with an influencer.
While marketing your brand through social media, you need to engage with the customer rather than directly selling your product. Make an effort to get to know what they want and develop a communicative relationship, rather than giving them a sales pitch.
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