Your brand is no longer about what you say it is; it is what your customers say it is. You can however, market your brand and educate people about it. This way, when people talk about your brand, they will feel equipped to deal with the topic. Each business has many touch points with its customers and social media is one of them.
Creating content and voicing your thoughts through blogs, guest blogging, white papers, webinars, presentations, e-books and videos will help educate people about your business and the services and product that you have to offer. You can use social media to create and to share this content and start discussions on them.
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