A recent study revealed that around 60% of our mobile internet time is spent on social networking apps and sites, compared to a miniscule 14% on other web portals.
The stark difference amongst the time spent on other web portals and social networking, estimated to be around 13.65% and 59.83% ,leaves no doubt about the impact social networking has upon the mobile internet traffic every week. All of this data was collected over a one week period from among the 3.05 million United States’ mobile phone users.
It was also found out in the study that the social networking platforms designed for various smartphones, have highly engaged platforms. The increased mobile internet usage has only added to providing the developers of these social sites with greater challenges to help escalate their brand value.
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