Your company’s website needs to have a good search engine rank to help bring better awareness about your products and services. For small businesses, where there are budget constraints, there are several free tools available to help you optimize your site for search engines.
Google’s Webmaster Tools helps you analyze the queries and keywords that are bringing people to your site. Page Speed helps by giving feedback on your website’s load time. The best way to get inbound links in any company is by creating quality content. A company blog is hence essential along with social media marketing through sites like Facebook and Twitter.
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