Quite correctly pointed out by Matt Cutts (head of Google’s Webspam team)!
Organic SEO is basically the natural listings of website URLs on different search engines. And, the order represents the most popular reader preferences. Though it’s a slow process and it always takes some time to achieve top ratings – but, it’s definitely very consistent. Link building happens to be a very large part of your effort in this context. And, if you’re aiming to increase your web presence and obtain high search engine rankings, then you need to have relevant websites linking back to your website – THIS IS VERY IMPORTANT!
It’s not a complex process and link-building is not as complicated as it may seem. All you have to do is stay away from unethical methods of creating links to your website and it won’t be long before you find that your site has been organically optimized and getting more clicks. Submission of content in directories have always been an effective step towards getting permanent one-way links and also serves as a good source of relevant traffic. So, understand your position and get listed in a niche directory to increase your online relevance.
If your business web page is relevant to the search, it’ll automatically appear on the search engines like Yahoo, Google, and MSN without you even parting with a single penny. Since organic SEO goes hand in hand with natural content which lends itself to ranking in search listings, of course under a specific subject matter or topic – keyword stuffing is never required for earning high search engine ratings.
Moreover, organic SEO never involves spamming and nullifies the chances of getting your site banned or blacklisted. So, it also acts as a stop-cork on unethical business practices, keeping your business safe and clean.