The constantly growing popularity of digital marketing techniques has proved to be a major asset to owners of small to medium sized businesses. It should not come as a surprise though, given the expansive reach of digital marketing compared to other, more conventional marketing techniques. After all, which technique gives entrepreneurs the ability to promote [...]
Is digital marketing the ideal marketing tool for small and medium sized businesses? A recent study conducted by media research organization BIA/Kelsey sure suggests that. The report that the company produced following the study (titled U.S. SMB Spending Forecast 2010-2015) predicts that by the year 2015, owners of small and medium sized businesses across the [...]
There’s always been a close relationship between bloggers and social networking websites. Today, we are going to discuss one such relationship, and also tell you how you can actually benefit from this relationship. It’s the bond between blogs and professional social networking service LinkedIn.
Most of you may not know this, but LinkedIn can be used [...]
Jonathan May-Bowles, who shoved a humble pie into the face of media baron Rupert Murdoch, is presently serving a six-week sentence at the Wandsworth Prison in London. However, even the harsh prison life has not managed to silence this avid blogger, who keeps updating his blog on a regular basis. His recent entries, which bear [...]
Have you been running a digital marketing campaign for quite some time now, without much success? Well, could it be that you have been using the wrong keywords all along? A recent survey conducted by Hydra, a leading provider of software-as-a-service (SaaS), revealed that only about 40% of the 300 digital marketers who participated in [...]
It’s never too late to start blogging. Some of you think, “Ah, it just might be too late to start a blog, when others have been doing this for months and years”. But, all of you need to know that hundreds and thousands of netizens are entering blogosphere as beginners each and every day. So [...]
Social media and search engine optimization (SEO) are closer to each other than ever before. Now, we can hardly think of one without the other. On the other hand, Google keeps on experimenting with its algorithms, trying to bring a social element into the functioning of its search engine. Overall, there’s a lot you can [...]
Some business owners live with misconceptions about blogging. Some feel its too risky to invest resources in maintaining a business blog. While others feel it’s a sheer wastage of time. However on the contrary, a blog can turn out to be an effective marketing device, especially for small and medium sized enterprises. Small businesses can [...]
Successful business blogging is more than just writing well. It also involves blog promotion, relationship-building with readers, and of course, online interactivity.
You might be an expert when it comes to creating crisp content on a continuous basis. But this won’t be enough to make your visitors trust you. So, how do you earn that trust? [...]
Have you signed a service contract with a SEO service provider to improve the search engine ranking of your website or blog? Then, you should definitely trust him (or her) with the job and interfere as little in the task as possible. This is quite a common problem that SEO service providers face with almost [...]