Pi Business Research

Top Five B2B Digital Marketing Tips

January 20th, 2011 by Team Pi

Digital marketing has now enabled many B2B marketing companies to make a mark in the Global Village. If you are a new B2B marketing firm, then you need to understand certain points before commencing your marketing campaign. Here are some tips which will surely help you:
Be Community-minded!
Social media has enabled many companies to share their [...]

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Tips To Get a High Site Rank with Digital Marketing

January 19th, 2011 by Team Pi

If you, like many other big companies, are planning to kick start your digital marketing campaign – then be aware! Digital marketing is a very delicate affair and needs expert handling in order to achieve certain desired levels of exposure. Digital marketing, if done in the right manner enables your company to develop a web [...]

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Tips To Get Your Digital Marketing Strategy Back On Track

January 14th, 2011 by Team Pi

Having a digital marketing strategy by merely a presence won’t work for you. You have to know all the routes in order to drive customers and collective sales simultaneously. Building and sustaining a healthy social media presence requires a lot of expertise and above all, patience!
Digital marketing demands a lot of care and precision to [...]

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What Are The Must-Haves For A Successful Digital Marketing Strategy?

January 10th, 2011 by Team Pi

Have you noticed that 2010 was a year when corporate houses were more interested in using a variety of digital marketing methods for enhanced business performance and growth?
2011 will surely be another period when people will increasingly prefer social media tools and digital marketing techniques over the traditional branding and advertising practices that were in [...]

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How Can You Constantly Produce Quality Blog Content?

January 7th, 2011 by Team Pi

When it comes to business promotion through blogging, the quality of your blog does play a crucial role. A business blog can emerge to be one of the best tools you can use for effectively extending the online visibility of your organization. Leading business gurus firmly believe that the content you create can be conveniently [...]

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Digital Marketing Surpasses Newspaper Ad Spend

December 24th, 2010 by Team Pi

Now that we are at the end of 2010, let’s talk some numbers, alright? According to eMarketer, online ad spend will grow to $25.8 Billion in 2010, up 13.9% from 2009. And how much will advertisers spend on newspapers ads over that same period? $22.78 Billion, a fall of nearly 10% from last year.
Notice something [...]

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Reining in Your Bounce Rate

December 17th, 2010 by Team Pi

A potential consumer sees a link you posted and it piques his interest. One click and he’s surfing your website, and you think you have him hooked. But in reality, all you have done is captured a fleeting moment of his attention. If he clicks away from your page without visiting any of the internal [...]

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Social Media and Email Marketing: A Symbiotic Relationship

November 26th, 2010 by Team Pi

Social media was supposed to be the death knell for email marketing.
But then again, TV was supposed to be the death knell for movie halls, Digital distribution was supposed to be the death knell for brick and mortar stores and e-paper was supposed to be the death knell for paper books. While new media has [...]

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Combining Traditional and Digital Marketing

November 19th, 2010 by Team Pi

It’s something we have talked about earlier, but it’s something that definitely bears repeating because we still see instances where companies are treating digital marketing as a separate branch, something removed from their overall marketing efforts. Not only does this dull the edge of their marketing efforts, it also denies them the unique and innovative [...]

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November 11th, 2010 by Team Pi

SEO is pretty much an essential element of a marketing plan these days, but because of the relative newness of the format, many are still trying to feel their way around it. One question that inevitably arises when one is discussing the topic of SEO is the difference in SEO of a B2B company, i.e. [...]

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