Report: Facebook Ad Effectiveness

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on April 21st, 2010 by Team Pi

A study conducted jointly by Facebook and Neilson has analyzed 800,000 Facebook users’ response to almost 125 Facebook ads from more than 70 brand advertisers. The study focused on ad effectiveness and measured it in three different ways: standard Facebook ads, ads with social context, and ads that show friends of users engaged with a brand’s ad.

Ads with social context and ads that show friends engagement with the brand are the most effective, proving that recommendations of friends are the most effective ads, than other forms. These ads are considered more trustworthy than the others.

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