SAS’s Latest Offering for the Social Media Analytics Market

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on April 13th, 2010 by Team Pi

SAS is increasing the competition in the social media analytics market, with the launch of their latest program, a customized hosted service for the clients. This new program is believed to give other metrics players like Radian and Web Trends major competition. This corporate move indicates the impact of blogs and social network in decision making, marketing and product groups.

SAS as a company has a core focus in analytics and cloud computing (instead of SaaS). The program can be optimized to learn, based on the results and feedback. It has the capability to store and analyze information from social media sites and blogs to facilitate marketing strategies. Multiple language support, forecasting and predicting the impact of social media, web-based dashboard, and data integration are some of its power- packed features. SAS data integration model is using data from social networking sites to facilitate the marketing decisions of an enterprise.  .

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