A blog is a great way for businesses to keep in touch with their customers and talk about the company in some detail. It allows business professionals to interact with people directly, an obvious advantage in terms of feedback and PR. No wonder more and more business professionals have their own blogs these days.
However, writing a business blog is not the same as writing a company memo. It needs to be more casual, more direct. However, it shouldn’t be as laid back as a personal blog either. In fact, maintaining an engaging, readable business blog people keep coming back to is an art in itself. Click here for some great tips on writing business blog posts that connect with the audience.