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Study: Insufficient ROI Data an Obstacle to Social Media Strategy
A recent study by eMarketer that was conducted with more than 200 marketing professionals has revealed that the biggest obstacle towards executing a social media marketing strategy is having insufficient data to measure ROI (35%).
The next biggest obstacle is the failure to get the management’s buy –in (23%) with the third obstacle being the target audience not being available on social networks. Surprisingly, some of the respondents said that social media is not part of their roadmap (12%).