A survey by Practical Ecommerce has confirmed that search engine optimization (SEO) is necessary for B2B marketing strategies. Over 90% of the respondents said that SEO is “essential” to run their businesses effectively. According to the survey, more than 82% claimed that their website was optimized, but only 40% had an actual idea of the concept of SEO.
Recent studies have showed that a majority of people look at only the first page of their search query. Effective SEO will ensure that your site is listed in relevant search results and has a higher search engine rank. It can make the content of your website more relevant and more easily accessible in search queries.
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