Of all the various aspects of optimizing a site for the search engines, SEO Copywriting is perhaps the least understood. It is unfortunate that even after all these years, many of us still tend to think of it as merely a practice of injecting keywords within the body of the copy, and that’s about all. Surely, anybody could do that!
Wrong, and wrong again!
Stuffing your web copy with keywords will probably bring you little benefit as far as SEO is concerned. Sure keywords are important but you really need much more than that.
You need quality. You need readability. And you need to remain respectful of the English language.
Here’s an excellent treatise on the subject that you should read if you are serious about learning SEO copywriting.
Click here to read the actual story.