Why Blogs Lose Their Charm Without Social Media Connections

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on January 24th, 2012 by Team Pi

Running a business blog was never easy. You would have to keep track of a ton of factors, such as writing posts of optimum lengths, exercising brevity as much as possible, and making sure the blog had maximum exposure to search engines. And then, once all those steps were taken care of, it was time to cross fingers and hope that people visit the blog, read a few posts and actually return later for more.

The task has become a lot easier now

Thankfully, those days are over. These days, attracting visitors to business blogs has become a whole lot easier, because of social media networks. All you need to do is ensure that your blog post is well-written, and actually has information that visitors are likely to enjoy reading. Once the blog posts are published, you can simply post the links to those on social media channels like Facebook, Twitter, and LinkedIn. Brevity is still essential though – you cannot write blogs of lengths 400 words or more, and expect people to read through those, unless you are providing useful information in an easy-to-read format.

You do need to have some followers on the networks though

Let’s get back to the task of posting blog links on social media networks, once more. Of course, you would need a considerable number of followers/friends on these networks, in order to ensure that posting links in those networks really makes a difference. However, even with a couple hundred people in your friends/ followers lists in each network, you are likely to see a major difference in the number of clicks that you get on the blogs, on a regular basis. That’s because each of these users are likely to have lots of friends and acquaintances in their own social media networks. When they share links of your blog, so many other people will also be able to see those. If even a small fraction of them click on the links, you will notice sizable spikes in the numbers of visitors that your blog gets.

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