What makes a successful PPC campaign stand out? This is the elusive question internet marketers find themselves asking time and again. Well, the answer lies in the quality of the copy. A PPC copy is severely constrained in terms of space, content and various other parameters, but the best marketers often use those restrictions as a challenge to produce something striking.
There are some crucial points one needs to keep in mind when putting together a PPC ad copy. After all, with a million brands jostling for attention, you need some kind of an edge.
To see ten of the best tips for writing a PPC ad copy, click here.