YouTube SEO: Because Videos Are Meant To Be Seen

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on October 23rd, 2010 by Team Pi

Here’s a list of some of the top search engines in the world – Google, Bing, Yahoo, YouTube, AskJeeves….wait a minute. One name does stand out from the pack doesn’t it? But it’s true, YouTube searches count for a hefty percentage of searches worldwide. And where there is search, there is SEO.  Funny thing is, most marketer tend to forget about the importance of YouTube as a search engine. They ignore YouTube customization often at the risk of ignoring a large share of potential customers.
But how does one go about with YouTube SEO? Well, here are some ideas to get you started:-

  1. Keyword Research: Keyword research is extremely important because of the sheer number of videos on YouTube. Find a niche with as little competition as possible and use them. The YouTube Keyword Tool (available here ) should make things easy for you.
  2. Use the Descriptions Box: Don’t ignore the little descriptions box when you upload your videos. Pepper the description with your chosen keywords (but make sure it doesn’t look like keyword stuffing), and   make sure you include appropriate tags. It’s much like a blog post, really.
  3. Include Links: Include links to your website and product pages wherever possible. However, it’s better to place them intelligently and not just scatter them in your description or profile. Also include links to your social media accounts.
  4. Video Commenting: Comment on videos related to your industry. Include video responses wherever appropriate.
  5. Transcripts: There will be times when a basic description is not enough to bring in search results. Including the video transcript makes sure your video pops up in ALL relevant search results. Remember, the description field has a 5000-word limit. Use it.
  6. Thumbnails: Choose a compelling, interesting thumbnail for your video. YouTube gives you multiple options in this regard. The first frame is often not the one that will make someone click on the link.
  7. Keep them open: Blocking your videos from being embedded or shared is a huge mistake. You want your video to circulate over the net, grabbing eyeballs as it goes. Blocking embedding can put a serious crimp on that.

So there’s our top seven tips for YouTube SEO. Do you have any more ideas? Do let us know in the comments.

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